We have been active as a sponsor for many years now and we’re thrilled that selected athletes will once again cross the finishing line on our MÜSING bikes in the 2024 season.

We deliberately employ a sponsoring concept which encompasses both the top class professional sport and the development of up-and-coming talent. The professionals give us valuable feedback and suggestions for the new and further development of our bikes. The development of talent means investing in the future of cycling, which for us as a manufacturer is a matter of honor.

Part of our philosophy is that we get involved in cycling and we consider our athletes to be an important part of us - the MÜSING team.

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